About Us

Our Philosophy

At NewPlay, we believe that truly remarkable games go beyond entertainment — they spark curiosity, connect cultures, and build lasting communities.

Our approach combines bold creativity with thoughtful strategy. We value collaboration, experimentation, and the courage to challenge conventions.

Every game we create is designed to offer players new ideas, new stories and new ways to play — experiences that stay with them long after they put down the device.

At the heart of NewPlay is a simple belief: games should inspire, connect, and keep surprising the world.

Values

How We Operate

Innovative Games

We thrive on crafting innovative games that combine cutting-edge technology with fresh ideas, ensuring our players always enjoy unique, immersive experiences that stand out in a crowded market.

Disruptive Creativity

Our disruptive approach challenges outdated ideas and embraces bold experimentation, paving the way for strategy games that surprise, connect, and inspire.

Player First

By listening, sharing, and co-creating, we turn every game into more than just a product — it becomes a living world built on trust and imagination.

Agile Mindset

We work as an extension of our players and partners — listening closely, responding quickly, and iterating boldly to create experiences that stay ahead of the curve.

Collaborative Culture

We work closely together, sharing ideas openly and solving challenges side by side to turn creative visions into living game worlds.