NewPlay is a creative game studio based in New Zealand, dedicated to crafting original strategy and simulation games that connect players worldwide.
At NewPlay, our game projects are built around players’ needs and passions. We focus on designing strategy and simulation experiences that are not only engaging and rewarding, but also easy to enjoy for players at all levels.
In Coffee Empire, players nurture thriving towns, manage precious in-game currency, and command bold conquests to forge a legendary realm powered by coffee.
Spirit Duel is a Xianxia-themed collectible card game where players summon spirit beasts and immortal warriors to battle for glory and destiny.
Warlord of Sengoku lets players step into the shoes of a young daimyo, growing a modest town into a mighty stronghold and leading armies to claim supremacy across feudal Japan.
Add-on Services Offered
With a strong background in self-developed games and flexible customization, NewPlay delivers full-cycle solutions — from concept to launch to live operations — ensuring every project is playable, polished, and sustainable.
About UsFrom concept incubation and worldbuilding to gameplay planning, balancing, and unique art direction — we help clients shape original game experiences with tailored visuals and storytelling.
With robust Unity expertise, we build for PC, mobile, and web, delivering customized gameplay systems — from card mechanics and progression to multiplayer and social modules — ensuring efficient, stable launches.
We deliver comprehensive QA, localization, and cultural adaptation, plus post-launch updates, content expansions, and community support — helping clients grow sustainably and reach global players.
A Selection of Tech Stacks
Pinky is a game designer with a background in system design and narrative planning. As Creative & Art Director, she leads core gameplay, balance, and worldbuilding, while defining the game’s visual style, character art, and UI experience. With over 6 years of industry experience and a portfolio of mobile strategy titles, she specializes in merging storytelling with distinctive art direction to craft unique player experiences.
Raymond is a senior Unity developer and software engineer with expertise in game architecture and internal toolchains. He currently leads the full technical development of Coffee Empire, with a focus on high performance and modular design. With over 14 years of project development experience, including roles as Lead Programmer and CTO at major studios, he brings strong technical leadership in large-scale strategy game production.
Ting oversees team management, production workflows, and external communications, ensuring smooth execution from concept to launch. She also leads user testing, community operations, and publishing partnerships, driving sustainable player engagement and market growth.
